Albany’s Top 10 Happy Hours

Let’s face it, after a long day of work there is nothing better than blowing off some steam over your favorite cold beverage. We completely understand – which is why we’ve created Albany’s Top 10 Happy Hour locations. Whether you like something low-key, a place to meet friends, or a good place to network there’s…

Best Places to Patio in the 518

As the weather begins to clear up and the heat starts set in, the best thing to do is enjoy some great Capital Region food and drink on a beautiful patio. There are a multitude of places you can enjoy the great outdoors while sipping on your favorite craft beer. We’ve highlighted our favorites below….

The #1 Reason Bars & Restaurants Close

According to Food Network Chef Robert Irvine, there are 5 reasons restaurants fail. Although we agree that “inexperience, bad people management, lack of accounting skills, spotty customer service, and sub-par food quality and execution,” play a large role in why businesses close their doors, there is one reason above all else that he doesn’t discuss….

5 Costly Social Media Mistakes

Customers are constantly checking social media to see what’s going on. With this in mind, many businesses find themselves immersing themselves amidst the social media world with little or no experience. Promoting a business is vastly different than updating your personal profiles. Here are 5 common mistakes we see businesses making every day. “It’s All…

Using Science to Make Sales

Staging Your Customers Understanding your consumers is one of the most important aspects of owning a business and being a marketer. You sort of have to be a mind reader. You’re constantly thinking about a customer’s thought process, and ways to address it before that thought even crosses their mind. What if you had a…

“I’m Different, Yeah I’m Different”

Marketing & Advertising to an Ever-changing Consumer. Simple Definition of culture : the beliefs, customs, arts, etc., of a particular society, group, place, or time : a particular society that has its own beliefs, ways of life, art, etc. : a way of thinking, behaving, or working that exists in a place or organization (such…

Call in the SWOT Team!

A SWOT Analysis or Matrix is an initial step in beginning any project or venture. Your Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyzes internal and external factors that will influence or impede your introduction into a market. Creating a SWOT Analysis for your new project will allow you to plan ahead and exploit current or…

What Are You All About?

New businesses and products enter the market every single day. This can make it extremely hard for a consumer to differentiate between who is doing what, and what qualifies them to do it. In order for a business to answer these questions it is important to develop a mission statement. A mission statement explains the…

Plexus, It Works!, & Amazon Prime

Remember the good ‘ole days when businesses practiced the motto, “the customer is always right?” Placing the needs of the consumer as a top priority. Now-a-days if we buy something and it doesn’t work or doesn’t fix the problem, you better make sure you pay attention to the fine print return and exchange policy on your…

Advertising… Not a One Size Fits All!

The commercial on the car radio during your morning commute, or the sign outside of the gas station where you fill up. On a daily basis you see hundreds of different types of advertisements. Advertising is a unique “science”. It involves creativity, a comprehensive understanding of the product and its consumers, and a targeted approach…

So You Want to Start a Business?

Starting a business is a scary thing. You have a great idea or concept, and know that the world could benefit, but you don’t know where to start. The scariest part of starting a business is in the development. You didn’t just wake up one day and say “hey wouldn’t it be cool if I…

Ships Pub is Doing It, Why Aren’t You?

I recently met up with a buddy of mine for a beer, and noticed he was wearing a Ships Pub hoodie. Ships Pub is a local watering hole in Albany, NY that provides cheap food and strong drinks, my favorite kind of place. Now before you think this is an advertisement for them, what really…